11/25/2023 0 Comments Mtn dew black label1 flavored carbonated soft drink in the U.S. Mountain Dew, a product of PepsiCo Americas Beverages, is the No. To join the conversation, follow on Facebook, Twitter and Instagram and use the hashtag #MDLabelSeries, or visit. Mtn Dew Green Label, Mtn Dew White Label and Mtn Dew Black Label are available at retailers nationwide for a suggested retail price of $1.99in signature 16-ounce matte cans, with 140 calories per can for the two new products. The campaign will also be rounded out with digital and social efforts along with an appearance at the MTV Movie and TV Awards. The 360-degree 'Boldly Refined' marketing campaign will include other immersive consumer experiences such as grassroots sampling across select college and university campuses nationwide starting in March. Members of the DEW pro skate team - featuring Sean Malto, Curren Caples, Theotis Beasley, Jordan Maximand Chris Colbourn- will be onsite at the Label Motel displaying custom art in a pop-up gallery and taking over the motel in unique ways throughout the weekend. To view a 360-degree version of the content, visit this link. Theodore is known for his bold painting style and Día de Los Muertos-style murals popping up all over the world.Īnother motel room will be transformed into a technology haven featuring a one-of-a-kind virtual reality experience, titled 'DEW VR Beat Drop,' that transports viewers to a classy lounge party with a bit of twist: when the music beat drops, so does the party. VFILES will also host a brunch and pool party on Sunday complete with a remote VFILES TMI Studio.įamed street artist Bradley Theodorewill take over a Label Motel suite and create an interactive art installation and other art-inspired activities like face painting throughout the weekend. The collection, which features t-shirts, crop-tops, Hawaiian shirts, beach towels, bandanas, slides and hats, will be available to purchase onsite as well as on and at global retailers. Attendees can sip Mtn Dew Label Series beverages while immersing themselves in a series of unique moments centered around music, art, style, technology and mixology, including:Ī special guest DJ set by Virgil Abloh, as well as an iHeart Radio concert popping up in the Label Motel parking lot featuring a performance by a chart-topping artist to be announced in the coming week.Ī merchandise collaboration with New York City-based creative social media company, VFILES, who will be creating the exclusive Mtn Dew Label Series capsule collection 92264 to debut at the Label Motel. The two-day Label Motel event will be free, open to the public (with RSVP to and a damn good time for all. The Mtn Dew Label Series will launch in a big way with Label Motel, transforming the everyday into a bold and refined experience as DEW takes over and completely converts the Musicland Hotel in Palm Springs, Calif., on April 15- 16 during one of the hottest music festivals of the year. Mtn Dew Label Series Launches with a Complete Motel Transformation in Palm Springs, Calif. 'Through the Mtn Dew Label Series, we're looking to give our fans more choices for when they want to let loose but are craving something a little more sophisticated.' 'DEW Nation has shown us its love for Mtn Dew Black Label by making it one of our most popular beverages,' said Chauncey Hamlett, senior director of marketing, Mountain Dew. It was one of the most successful individual product launches in DEW history, elevating the DEW Nation's drinking experience with new and unique flavors and premium ingredients. In 2016, DEW introduced Mtn Dew Black Label, a carbonated soda with crafted dark berry flavor and herbal bitters, as the first product under the Mtn Dew Label Series umbrella. The new line of bold yet refined beverages now includes the citrus-flavored Mtn Dew White Label™ and the apple-kiwi flavored Mtn Dew Green Label™ giving the DEW Nation two new ways to enjoy the flavor of DEW for those more sophisticated moments. PURCHASE, N.Y., March 30, 2017/PRNewswire/ - Following the success of Mtn Dew Black Label last year, DEW is creating the Mtn Dew Label Series - a line of premium sodas from DEW with crafted unique flavors and herbal and citrus bitters.
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